2010, e-commerce site performance is not cold. Early, buy website sells quietly, leading the new trend of online shopping industry; Singles Mall Taobao, Taobao billion sale of Circuit City promotional miracle performed; painstakingly years Mecoxlane Dangdang finally Log into the fast lane of the capital market; Dangdang Jingdong showed the 220 million outstanding marketing card New Year. e-commerce market is still your Changba me play, and the play a pick one. Next, we count on for everyone The most eye-catching 2010, e-commerce performance.
one, buy website blowout, credit certification twists and turns
Looking back throughout 2010, e-commerce is undoubtedly the star of U.S. dollar, buy the market was completely lit passion. Whether portal Sohu, Tencent, SNS in Thousand Oaks, or focus on the U.S. delegation, handles, etc. are in progress monopoly. However, due to buy state, a variety of consumer disputes and to buy Paolu behavior had a negative impact. After the bubble burst in the first round, left behind or those who have financial strength, able to operate on the intensive cultivation of the U.S. Mission Network, handles network, rice groups, and other basic first-line status Army determined. The love of family groups Sohu, Tencent QQ group, together Taobao cost, but also is gathering strength, conspiracy among the front-line position.
However, with the the rapid development of the industry buy, trade management without chapters, cohabitation, credit problems highlight the interests of consumers can not be effectively protected. to protect the interests of consumers, the Commerce Department on Sept. 26 launch of integrity qualification and classification standards , require the applicant to buy certified site must accurately complete the relevant material information. However, in the implementation of the credit certification process is being questioned, the certification process of twists and turns.
buy the industry in the ascendant, to industry estimates, 2011 will shuffle buy, how development, we will wait and see.
Second, the major strength of the vertical B2C style all their own cakes
Throughout 2010, China's online shopping market in the country, B2C business changed over the past bland state, began to enter the rapidly rising channel. for the domestic B2C for the year 2010 is hoping to grab the cake. major vertical B2C websites have step by step, doing all they could take effective terrain.
10 months, the McCaw successful NASDAQ Lin, China B2C E-Commerce .11 shares listed on the first 1, Jingdong Mall channel began books on-line, Jingdong Mall Amazon hired former Vice President in charge of library books taken Jingdong Mall Shi Tao as a marketing vice president, Jingdong Mall department store from the Internet to the book market penetration. On the same day the birth of more than two years of the B2C platform Taobao's declaration of independence domain Taobao mall operator, also announced that within 3 months were also invested 200 million yuan, of an independent promotional programs.
12 8, Dangdang New York market, the first day of listing shares surged nearly 90%, then, Jingdong Mall announced that all books are 20% cheaper than competitors; not far behind Amazon , as in the afternoon of December 16 announced a 15 per vouchers returned over 100 activities; Dangdang to be outdone, announced the launch of bargains. three B2C giant year-end total of more than 2 billion price war, to the 2010 painting of e-commerce on a busy period.
the new year, as Gome, Suning, and other traditional retailers to enter the B2C, B2C and more intense competition in the field, what will develop into what kind of situation, we wait and see.
three , not willing to rebel when the porter Express
whatever e-commerce, logistics is an investment in around the foundation is not in the past. Whether or shares self logistics third party logistics, Jingdong goods, Taobao and other large guys who are all means to solve the logistics shortcomings. and subject to the upper reaches of the courier company press who have begun to put on the Jedi fight back, moving into e-commerce, no longer content with being a the other a 2010 drama of e-commerce, is home delivery, Shen Tong, tact, good luck trying to e-commerce field. express delivery company's e-commerce sites have begun to show. the face of red hot domestic e-commerce market, especially much higher than the courier business, e-commerce business, profit margins, with distribution capabilities and resources of the many natural advantages such as courier companies could not be touched, certainly from a slice.
This is the courier for the industrial chain in the upper reaches of the move. courier in the downstream industry chain, ; goods, logistics service providers have the option of express dominance. From an operational perspective, the wait
IV, economic recovery, foreign trade, urged SMEs to enter human B2B
after 2010, showing the development of SMEs outside the potential blowout. This is closely related with the external environment changes. The financial crisis, the traditional trade One area of change.
with B2B platform for SMEs to promote their products is not new, but some new business owners have been dissatisfied with a simple pay to advertise to let others help promote the model. They need to be promoted to master pace and rhythm, traditional B2B membership annual fee is no longer welcomed by these owners, they called for human B2B platform.
some bold foreign trade B2B websites and innovative ideas to seize the initiative in this reform . innovative pay-per-click, pay-by inquiry, to break the system of members of the drawbacks of the annual fee, so that the actual consumption patterns more flexible and humane. One of the most representative is from Hong Kong, the nations of the Business Network (www . busytrade.com), network operators through a unique currency system to on-demand consumption patterns to attract small and medium enterprises. Customers can choose the currency with network operators to promote model, how to promote all the time by the business owners to promote mastery to meet the business owners, of business opportunities, public enterprises have to enter the traditional e-commerce. But the development of talent but can not keep up the pace of development of the industry, the lack of a suitable e-business talent to become the voice of the majority of traditional companies in general.
end of this year, called million annual salary can not find the Director of Operations, more than 200 million, this figure does not include many of the ecological chain of e-business demand for talent jobs.
Interestingly, although nearly a thousand universities in China opened the e-commerce professionals, but students generally can not be directly for employment, employment rate is 20%, far lower than the other professional colleges and universities 84% employment rate. For this phenomenon the industry explained that the original e-commerce marketing environment marketing environment is different with the traditional attributes of talented people do not know the customer and advertising approach. talent is on-line e-commerce and interactive way people are very understanding, but the lack of understanding of the product. And no shortage of pure Internet e-business elite, but may lack the traditional background of the people, would need to hire some more the traditional supply chain, product brand has deep experience of people, today's complex e-commerce needs is professionals, school personnel training can not hit a single type of enterprise requirements. talent shortage will become a great e-commerce development major obstacles
2010 period is about to draw, but not the least bit competitive e-commerce died down signs, Dangdang Jingdong 220 million outstanding sales price war set off ahead of 2011, e-commerce war. We can expect e-commerce 2011 will more intense competition will be staged battle.
No comments:
Post a Comment